Gestão estratégica no comércio de máquinas agrícolas: análise do ambiente externo e cenários

Abstract

This article has as objective to analyze the external environment of the Brazilian sector of agricultural machine and to define the main variables for the construction of scenes. It begins from a bibliographical revision to identify the main variables to be considered in this study and it makes a theoretical referencial to guide the analysis of the external environment and the construction of the scene. The model of the five competitive forces of Porter was used in the sectorial analysis. In the research, became evident that one strong entailing exists between the income of agriculture and the commerce of machines, and that the performance of agriculture depends especially on entailed factors to the external environment, as pluvial index, tax of exchange, tax of interests, prices of commodities in the international market, resources destined to the financing of the farmings, among others. Also it was clear that the future scene for producers and commerce of machines for agriculture is promising, since harvest 2006/07 was very good, expand the price of commodities in the international market, the country lives an important economic stability, exists a trend of reduction in the tax of interests, there is a stopping of the valuation of the Real, the Chinese economy, main purchaser of the Brazilian soy, will have to continue growing the raised taxes, the U.S.A. is reducing the area planted with soy, the one that will have to reduce offers of the product in the international market and to guarantee good prices for the product, and using maize to produce combustible alcohol, the one combustible that raises the demand and the price of the product.