Difusão audiovisual do Arquivo Histórico Municipal de Santa Maria como meio de comunicação com a sociedade

Abstract

Is essential that the society of Santa Maria and region has knowledge and recognizes the MHASM and its function, as well as their actions and their services, and how to enjoy these, and for this there must be the diffusion of the institution. From this it was questioned: "Can some kind of audiovisual diffusion be develop, as means of communication with society, to promote the MHASM, its actions and its services?". In order to answer this and as a mean of spreading the work of the MHASM, focusing on audiovisual diffusion, this study sought to achieve the following objectives: achieve audiovisual diffusion of MHASM by developing an institutional video that identifies and characterizes the Archive and all that concerns it; conduct a study of corporate videos from state public archives and the Federal District Archive in order to obtain information for the institutional video production from MHASM; and demonstrate the importance of audiovisual diffusion to the Archive. Applied methodology was used with quantitative and qualitative approach, being also exploratory, descriptive and bibliographic, using forms as data collection tools. To support the research, concepts, authors and references were used that were related to patrimony, cultural heritage, archive, public archive, historical archive, diffusion, archival diffusion, audiovisual, and institutional video. Taking into account the literature used, the context of the research universe and the studies and actions taken, the objectives listed above were achieved. Thus, it is displayed here all the theoretical and technical process employed for the institutional video production of the MHASM leading to the audiovisual diffusion of the institution.