Proposta de manutenção social dos simbolismos sul rio-grandenses pela aplicação destes em um calçado feminino

Abstract

This paper presents an interpolation of methodological models in search of a unique process for mapping concepts for surface design. It is based on gathering information about Identity, Territory, Communities, and more about findings about the identity of the young people, specifically females from Rio Grande do Sul, for use in a feminine footwear design. Through these surveys, it sought to highlight the common elements found in groups in order to base the development of a product that brings both researched cultural universes (youth and tradition). As a product proposal, the application of research findings as an aesthetic characterization of the Citrus Model by Melissa Brand, which was taken as a marketing benchmark given its expressiveness in the world market. Therefore, the main projective bases used are in Figueiredo (2009) and Bonsiepe (1984). Having Design as mediator, to better seek concepts which make sense to the studied group, and its application to product design, we conclude this founding in the setting of the sun on the Guaiba bay as a new expressive symbol for youth from Rio Grande do Sul.