Mídias sociais e tecnologia: a contribuição da comunicação na gestão pública

Abstract

Communication besides being a fundamental right of all and any human being it´s essential to social relations. Because of this fact, this article has the aim to analyse and to measure the strong influence of media and technology in public administration or public management , specially in the networking. For this study, the reference is institutional Facebook and Blog of Paraí Town Hall , two among other communication tools used to show events, explain facts, communicate opportunities also to show count instalment of investment done and the benefits received from the State and Union taking priority to transparency, coherent information and social responsibility. It´s noticed that communication by media is spread easily and in an accessible language. Among considered options , Facebook is the most efficient everyday communication of Town Hall , because it´s faster, permits easy interaction and facilities to make public all action through texts, images and sounds. However , its utilization does not exclude the necessity of communication using other tools.