Comunicação na política: a manutenção de vínculos e as estratégias de aproximação

Abstract

This research discusses the changes on communication and politic fields with the use of Medias and its platforms as communication strategy and with the objective of approach politicians and their voters. We bring for discussion the concept of approach strategies involving the perspective of direct communication of relationships, contacts and actions with specific publics. To enable the discussion there’s a brief retrospective of political campaigns since the country’s first president Marshal Deodoro da Fonseca to the election of Luis Inácio Lula da Silva. Connecting the first strategies to some aspects presented by the author’s participation on the program Estágio Visita on the Chamber of Deputies on August 2017, as well as the results obtained through a survey made with the program’s participants in the months of July and August of the same year. The methodology used, in addition to bibliographic review, is the empirical investigation through the survey applied to the classes. Due the importance of the approach strategies within the publics, we finish this research with an observation under two communication perspective; one conventional based on visits and face to face contact and the other utilizing the Social Medias. The parliamentarians defined for analysis are Luis Antonio Franciscatto Covatti, Federal Deputy for the state of Rio Grande do Sul and State Deputy Marcel Van Hatten from the same state, both members of Partido Progressista (PP) and with the same bias of party ideology.