“Fazendo gordice”: uma ressignificação sobre anúncios publicitários de moda plus size

Abstract

This work presents a study about the body, what it represents in society, how the issue of gender affects this and what the role of the media in this matter. It also brings the study on fatphobia, with the intention of bringing to the public what this oppression means, how it manifests itself and how advertising produces ads with this speech. In this way, an experimental project has been constructed that aims to re-signify plus size fashion ads that feature thin models and replacing them with fat models in order to empower these women through photography and criticize the fashion industry, having as final product a photoshoot and a video of making of.