Os sentidos produzidos pela publicidade da marca Oreo e sua influência nos hábitos alimentares dos consumidores

Abstract

There are several diseases demonstrably related to poor nutrition and several factors contribute to the continuation of bad habits by population. The brand Oreo cookies is one of the leading brands of the world in the segment, also it has a legion of worshipers. Given these observations, this work aims to understand "how the “Oreo” cookie advertising produces senses through images of the campaign “Play with Oreo” and how that can influence consumers eating habits." For this, we used the sense of Peruzzolo production settings (2015), the analysis of the construction of tastes and preferences of the people from Landowski (1997), and concepts of Barthes (1990). For image analysis, we used the method of Joly (1994), along with contributions from Villafañe (2006). With this work it was concluded that the Oreo brand masks its nutritional values. It creates a fantasy world where nutritious food is not something to be taken into consideration.