Estratégias competitivas no mercado do arroz o caso COTRISEL

Abstract

In this article, one aims to present the importance of the introduction of strategic planning in an organization as a way of collaborating to the optimization of its results. Therefone, one resorted to a descriptive research in order to verify the actual situation of the rice market. Thus, it was necessary to propose a pattern of strategic planning, with the purpose of stimulating the introduction of new derived from rice products in the market, in order to one does not depend on the sale of processed grains exclusively. Besides, one aims to emphasize some questions related to the process of organizational management, such as ways of administrating organizations and planning it strategically to obtain positive resuts. This way, according to the consulted bibliography, strategic planning, independently of the institution to which it is destined, is conceived as a decisive tool in the management process.