Notoriedade no futebol brasileiro: o caso Neymar nos jogos olímpicos de Londres 2012, sobre ótica da plataforma virtual globoesporte.com

Abstract

This study aims to identify the relationship between the reputation of leading actor and renowned Brazilian soccer team, as well as the features touted by the media to Brazilian football idol and even the possible implications of the idol in assigning a value judgment about the football these are the central components of the article. For this, we used a methodology based on descriptive-analytical coverage with qualitative. The base data collection turned the clipping of the news site globoesporte.com which had as its theme the player Neymar, in the period between the announcement of the final summons and order of the players participating in the tournament selection. It is noticed that there is a mutual relationship between notoriety and fame player Neymar the Brazilian team, much due to the fact that the player has characteristics in their style of playing football that refer to past idols of Brazilian football. Stands out the importance of the idol in forming a judgment about football, since all their actions affect the world, influencing society in general.