Processo criativo: o ambiente e a nossa mente

Abstract

This research intents to explore the relationship between the environment and the creative process, from conscious and unconscious questions that get between our thought. From this approach, we have delimited as our research problem: how can the environment - organizational, decorative and utility aspects - influence the creative process. As specific goals, we have delimited: the realization of a theoretical review about the conceptualization of the creative process, where we have tried to undestand the relationship between the playful with the creative freedom, from this viwe of, among other authors, Winnicott (1975) and Ostrower (2001); the investigation about the institutionalization of our process, from the view of De Bono (1989) and Berger and Luckmann (1994); and, at last, we have sought the interpretation of how the physical environment influences stimulating, inhibiting or being indifferent to the creative process. Facing so complex goals, we have chosen the cartography as our ways of conducting the research. This way, we got able to construct our goals in a rhizomatic way, identifying the most and least visible points, besides the relationships between these aspects. From the delimitation of the plateaus that we would go trought, we mapped different thought's areas, enlarging and adjusting our look's focus over the object always that necessary. As technics of data collection, we have used the interview with professionals, besides the register of the creation environment of one interviewed and the participation in a project that enabled the analysis of its environment and creative process. The perspective that substantiated our research is the vision of Winnicott (1975) about the need of relaxing and playing over the matching with our real self-basic state, according to the author, to creative potential. From this conception, we could identify the shortage of the market about the question of providing the basic aspects to the professional to get his maximum potential, whinch is required from the the market issues. Besides, we could visualize the environment as a helper of the creative process, being able to provide differente identification and wellness levels when related with the professional inserted in that. At last, we could analyse the environment as tool to potentiate the creative state, being able to offer the ideal atmosphere to the wellness and to the syntonisations with the self, stimulating the creative product's development.