Ações de relações públicas para a inclusão das pessoas com deficiência no âmbito organizacional

Abstract

This monograph aims to suggest Public Relations actions for including disabled people in the organizational context, because the main function of the Public Relations professional is to think strategically on the public they target and we realize that disabled people are part of a public that is usually overlooked by communication professionals. With that said, the specific objectives are to articulate the concepts of communication and accessibility; comprehend the profile of disabled people that are in the job market and identify the relation of these people with the organizational environment. At the end of the work it was sought to understand how Public Relations practices can contribute to the inclusion of disabled people in the organizational context, considering that, generally, disabled people are forgotten by communication professionals. In the development of this monograph some research techniques were applied, such as bibliographic research to have a theoretical reference, non-participant observation to comprehend the context of disabled people, in-depth interview to obtain specific answers and questionnaire to be familiar with the profile of disabled people that are in the job market and their relation with the organizational environment. To have an interesting theoretical framework I used the author Romeu Sassaki (1997) and the laws and decrees to approach the theme of disabled people. On the other hand, to address organizational communication I used renowned authors from the area such as Kunsch (2003;2009) Torquato (2009) Nassar (2009), Rudimar Baldissera (2008) and to understand the concept of publics, it was used the author Fábio França (2012). After the research it was concluded that is indispensable to the Public Relations professional to strategically think about this publics and that exists many possible actions to contribute to the inclusion of the disabled people in the organizational context.