Assessoramento de celebridades: uma possibilidade de atuação para o profissional de relações públicas

Abstract

In order to promote discussions about a perspective over certain topics which still not much explored in Brazil, this research aims to contribute for studies in Public Relations and Contemporary Communications. Starting from the logics and context of media society, we looked for answers on how the Public Relations professional can improve the process of advising and managing the image of celebrities. This research is classified as theoretical analysis; therefore it aspires to understand celebrities’ culture and evidence a new possible role for the Public Relations professional through an investigation and bibliographic search. In relation to some authors that anchor this research, we can mention: Pedro Gilberto Gomes (2008), Eduardo Andrés Vizer (2008), Wilson Gomes (2007), Mario Rosa (2006), Chris Rojek (2008), Fred Inglis (2012), Roberto Porto Simões (1995), Paula Simões (2014), Vera França (2014) e Fábio França (2006). Our research highlight that consequences are still emerging from the accelerated process of mediatisation. As a result of this, we noticed that there are new demands of society and new spaces for action that must be conquered by the Public Relations Professional.