Estratégias de marketing direcionado a difusão educativa nos acervos arquivísticos dos museus

Abstract

The story of a people can be told in various ways through the study of their cultural heritage, here analyzed in this work through the archival collections of the museum. This means that the preservation of cultural heritage, it is necessary to keep multiple records of everyday life for a population to understand its history. Life in society makes records, documents and objects that serve as sources. In studying these sources operate the rescue work, conservation and dissemination of cultural heritage. The documentary surveys, textual and pictorial focuses on understanding the past, structuring the collective memory, arguing for the preservation of local history and spreading the culture. This work also has a historical claim to emphasize the educational importance of preserving the heritage museum and archives for the construction of knowledge. Museums are more than just objects and preserve historical memory, it is also a pedagogical space facing the dissemination and consolidation of identities, intertwined in our cultural roots, preserved through the museum always emphasizing their marketing strategies focused on education. So preserve is also to educate the social role of the museum, teaching that the museum is also a space for research and teaching for the construction of citizens committed to shaping their identity.