Imagem institucional: uma avaliação da visibilidade da URI – Campus de Santo Ângelo nos jornais A Tribuna e Das Missões

Abstract

This study it has as objective to analyze the institucional image from journalistic substances published in the media printed. Part of the estimated one that the visibility and the representations made for the media are part of the construction of the image of the organization in a complex symbolic field. The study it has broken of the conceptualization and contextualização of the image concept, it approaches the organizacional communication and the implications and relations with the media and tells a case study that analyzed the image of the URI Universidade Regional Integrada do Alto Uruguai e das Missões – Campus de Santo Ângelo, by means of a methodology of the qualitative type, with interpretativa descriptive boarding.