A comunicação visual off road aplicada em design automotivo: projeto experimental para modelo Baja SAE

Abstract

This paper presents a design analysis of 15 off road vehicles and their striking features communicated through morphology, what the advertising, considers as attributes of this style known as “off road”. Through this analysis was summarized in a table mixing both meaning dimensions, (semantic and morphologic) what we called “tripod off road”, bringing these striking trades that differ these automotives models, besides their amazing performance, from other cars. Having in mind the design importance as an order winner for purchasing and customer decision, through this paper we emphasize the attributes that differ these models and conquer the adventure and off road sports lovers. At the end, it was elaborated as a mock-up, with the help of the Mauá institute of technology, an experimental model destined to Baja SAE’s competitions.