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Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
Instituições financeiras na ambiência digital: estratégias de publicização direcionadas ao público jovem
(Universidade Federal de Santa Maria, 2014-12-16)
The media coverage has changed social relations and relations with the media. Thereafter, some communication processes also needed to reconstitute, including corporate communication. Thus, this dissertation presupposes ...
Política e participação: análise das estratégias comunicacionais utilizadas pela candidata Manuela D Ávila na campanha à prefeitura de Porto Alegre em 2012
(Universidade Federal de Santa Maria, 2014-02-27)
This dissertation starts from the notion that we live in a mediatized and networked society, factor that modifies social relations and the logics of various fields, including communication and politics. In this sense, the ...
Práticas midiatizadas da canção nova na internet: afetação de lógicas comunicacionais católicas e midiáticas
(Universidade Federal de Santa Maria, 2010-03-01)
In the present dissertation, we discuss about mediatisation of Catholic Church. The main objective is to analyze how the affectation of catholic communicational and mediatic logics occurs in the mediatized practices at ...
Rádios comunitárias e mobilização social: um estudo sobre as estratégias comunicacionais da RádioCom FM, de Pelotas - RS
(Universidade Federal de Santa Maria, 2013-12-16)
This research, of qualitative character, studies RadioComFM , of the city Pelotas ( RS ) in order to investigate how communicational strategies for social mobilization of community radio contribute to the democratization ...
Estratégias comunicacionais para a mobilização da responsabilidade social empresarial: a atuação do Instituto Ethos no pacto empresarial pela integridade e contra a corrupção
(Universidade Federal de Santa Maria, 2017-03-24)
The present research aims to analyze the communication strategies of the ETHOS Institute for the mobilization of corporate social responsibility. For this, we investigated the initiative titled Corporate Pact for Integrity ...
Estratégias comunicacionais de interfaces gráficas de webjornais: estudo do caso Zero Hora.com
(Universidade Federal de Santa Maria, 2008-03-05)
With the purpose of noticing the occurrence of communication strategies in graphical interfaces (GI) of webjornals of fourth generation, this dissertation initiates the research considering GI as a mediator space which ...
O comunitário presente na TV Santa Maria: análise a partir das estratégias comunicacionais de produção televisiva
(Universidade Federal de Santa Maria, 2013-12-16)
This paper proposes to perform an analysis of communication strategies of a community TV, seeking to the community identification that is present on TV Santa Maria, as it is a community channel, but limited to the transmission ...