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A estratégia publicitária influenciada pelas lógicas de consumo
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
Mídia e identidade: os catadores de materiais recicláveis nos jornais de Santa Maria
(Universidade Federal de Santa Maria, 2010-03-30)
This dissertation treats of the study of the media printed of the municipal district of Santa Maria, interior of Rio Grande do Sul, and the construction of the identity of the pickers of materials you recycled the local ...