A trova como difusor do turismo em Santa Maria e região

Abstract

This master's thesis plans to show the importance and power of regional culture, through the cultural manifestation called trova gaúcha, with its rhymed way of telling a story, looking at it as an element of diffusion and enhancement of local tourism. It will address not only the recognition and preservation policies of intangible heritage in southern Brazil, as well as the medieval origin from the poetic composition of the middle Ages in Europe until its Brazilian adaptation. In the trova, which the author will prepare, with the Gildo de Freitas style, some tourist attractions of the city of Santa Maria, Itaara and the Quarta Colônia, will be highlighted, valuing and enhancing both the leisure possibilities and the enrichment of historical and cultural, through the various manifestations, which involve sustainability, gastronomy, faith, inherited traditions, ufological beliefs, among others. The aim, throughout the chapters, is to express the identity and diversity of the heritage of this region, adopting the trova as a work tool favoring culture, with the objective of promoting the dissemination of memory, heritage and contribute to the dissemination of tourist attractions. In addition, it seeks to awaken, in those interested, an immersion in the local culture, in order to provide them with the feeling of belonging and identity.