Eleições check: o TikTok como dispositivo de aproximação entre políticos e jovens eleitores na eleição municipal de São Paulo - SP em 2020

Abstract

This paper aims to analyze the argumentative strategies used by candidates Arthur do Val (PATRIOTA), Guilherme Boulos (PSOL) and Jilmar Tatto (PT) through videos published on their official profiles on TikTok app during the municipal elections of the city of São Paulo - SP in 2020. For this, we used the argumentative analysis protocol proposed by the Group of Studies and Research in Communication and Politics UFSM/CNPq, coordinated by Professor Dr. in Communication Rejane de Oliveira Pozobon and elaborated from the concepts developed by Ruth Amossy (2011; 2016) and Patrick Charaudeau (2011; 2015a; 2015b). This work also covers the Brazilian electoral campaigns from a historical perspective, its evolution and its specificities in the municipality of São Paulo - SP. The video application TikTok is presented, as well as its resources, users and its use for political purposes. After the analysis, it was concluded that the candidates most frequently used the arguments of dramatization, ethos and disqualification in order to obtain the adhesion of their voters. Finally, it was found that the videos that dealt with political issues through humor obtained greater engagement among users, thus signaling new possibilities for research in the field of political communication.