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Merchandising social na teledramaturgia brasileira: o caso da aids
(Universidade Federal de Santa Maria, 2006-12-18)
In the 70’s, the brazilian tele dramaturgy begin to be estructured by the realism mixed to the already stabilished melodrama. Allied to the realism, in the 80’s there’s the Social Merchandising, which is the insertion of ...
A comunidade do comunitário: a apropriação da noção de comunitário na sociedade midiatizada
(Universidade Federal de Santa Maria, 2006-12-21)
This article constitutes the final work of conclusion to the Specialization Course on Communication
with Emphasis on Mediatic Communication at Universidade Federal de Santa Maria. This work is a
matter of a bibliographic ...
A apropriação artística na atualização da identidade de marca
(Universidade Federal de Santa Maria, 2006-12-01)
The principal aim of this article is verify art’s influence on production of media representations. How fast the media can offer new visuals resources for its public and the way that it can produce the need of continual ...
Desmascarando a objetividade jornalistica: análise da cobertura de Veja no Referendo do Desarmamento
(Universidade Federal de Santa Maria, 2006-12-01)
Since that the Brazilian journalism imported the North American standard of the press, based in
the principles of journalistic goal and impartially, that journalists, companies of communication
and part of the society ...
Infografia e jornalismo na web: sistematização dos elementos que constituem infográficos
(Universidade Federal de Santa Maria, 2006-03)
This text is worries about the systematization of basic questions concerning infographics produced and published in web journalistic products, cause it understands that such object is located in an intersection zone between ...
O uso da internet na comunicação institucional
(Universidade Federal de Santa Maria, 2006-12-20)
The present article approaches the use of communicational strategies and their importance as well, in order to maximize interaction between the institution and its publics. The communicational processes supported by digital ...
Comunicação institucional e internet: novos espaços na relação sujeito-instituição
(Universidade Federal de Santa Maria, 2006-12-20)
Este artículo tiene como objetivo comprender las relaciones que se establecen entre públicos y organizaciones delante de los nuevos espacios de interacción/comunicación proporcionados por la Internet. Presuponiendo que ...
A identidade regional nordestina nos sistemas de significação do consumo de moda
(Universidade Federal de Santa Maria, 2006-12)
The article presents results of an analysis of system of meaning in fashion consumming. A study of appropriation of regional country identity was carried out by the summer collection/2006 by Cavalera brand called “Cabra ...
Gerenciando a comunicação através do marketing de relacionamento: a organização do quadro social como ferramenta de comunicação e de negócios no SICREDI
(Universidade Federal de Santa Maria, 2006-12-21)
This study aims to investigate the creation, implementation and operation of cooperative nucleus through a program called Organização do Quadro Social as well as to identify how it is inserted in the strategy of institution. ...
O discurso como estratégia de comunicação e legitimação da Igreja Católica
(Universidade Federal de Santa Maria, 2006-12)
The Catholic Church, as a predominant religious institution in Latin America, has been using, in
vehicles of guided communication, a rhetoric towards scientific knowledge and commited to the social
aspects, aiming at ...