O processo de difusão desenvolvido pelos arquivos públicos estaduais da região sul do Brasil

Abstract

The diffusion in State Public Archives of Brazil’s South Region (Rio Grande do Sul, Santa Catarina and Parana) is the subject studied in this work. It emphasizes the importance of this archival function that has the purpose of promoting the archive, making it closer to users. Data collection was conducted through a questionnaire and in general shows that fortunately this activity has been a concern of information professionals. Expecting to attend users with speed and quality, giving them greater autonomy and interactivity is essential that institutions know who the visitors are and let them attracted to its products and services, and possible moments of well-being and satisfaction assured. The will is to plan diffusion activities which are converted into strategy promotion, popularization and motivates a higher frequency of actual users, in this sense are mentioned in the course of this strategies marketing research in line with editorial diffusion, cultural and educational.