As estratégias ativistas do Greenpeace para suscitar o debate sobre o meio ambiente na esfera pública

Abstract

Before, understood as a space for discussion and limited to people qualified to represent other individuals, today the public sphere has expanded and it allows more people to participate in the deliberative process of decision making. The media have enhanced the change, through their strategic social mediation, as do social movements involved in this process, which seek to support people so that they engage themselves for a cause and thus may widen the discussion on an issue. Likewise, social movements develop strategies so that their objectives have visibility in the media, by spectacular activists actions, for example. Thus being placed, social movements give visibility to their scope of work and, through the circularity of ideas, generate debate the matters in question in the public sphere. Thus, the paper aims to understand how the activists strategies of Greenpeace collaborate in expanding the debate in the public sphere on the environment. The goal is to analyze how the activists strategies of Greenpeace expand and contribute in sustaining the debate in the public sphere in relation to the environment. It is therefore proposed to verify the three major newspapers in Brazil, in 2010, to identify in these newspapers and the institutional site of Greenpeace, as activists echo the strategies developed by the organization about their scopes of work in Brazil in the first half of 2011, and from there, build theoretical support for the field of communication from the analysis. The methodology used is content analysis and technical analysis categories, according Bardin (1977). The corpus of the research is delimited to the news regarding the activists actions of Greenpeace held in Brazil in the first half of 2011, for the five scopes of work developed by the organization in the country and comments made by readers in available spaces regarding these matters, if they exist. The subjects were drawn from three major newspapers in Brazil and the site of Greenpeace. According to the contents of Circulation Control Institute (CCI), published by the National Newspaper Association (NNA), newspapers are: Super Notícia (MG), Folha de São Paulo (SP) and O Globo (RJ), respectively, as the top three. Although they are different vehicles in their logical production and functionality, was aim to verify how the assumptions of visibility and debate necessary for the formation of public sphere, are present in these vehicles from their agendas for the actions of Greenpeace. According to the analysis, one can perceive that the organization can sustain the debates in the public sphere to give visibility to their actions and generate debate about them.