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Espaços de representação: a construção do livro populário LGBTQIA+
(2023-07-12)
The main objective of this experimental project is to experiment with all stages of the editorial
process in an independent publication in a crowdfunding, which is a product that is not only
graphically pleasant, but ...
Práticas de criação editorial: teoria e experiência criativa na experimentação em produção editorial
(Universidade Federal de Santa Maria, 2023-02-08)
With the aim of reflecting on the proximity of the Editorial Production field to existing theories on creativity, this work investigates the creative experience of students of the Comunicação Social - Produção Editorial ...
Quando o azul encontra o amarelo: um estudo sobre as cores da série “Heartstopper”
(2023-02-10)
The present monograph has as its theme a study on how the colors blue and yellow, exposed in the visuality of the series Heartstopper (2022), bring meaning to this audiovisual narrative. The general objective of the work ...
Branding, marketing de conteúdo e pandemia: criar conteúdo é vivência
(2023-02-14)
The present work is a multiple case study that seeks to answer the following question: what strategies were used by brands to produce relevant content amid the saturation of information within a pandemic context? Based on ...
Estratégias de marketing para livros digitais no youtube: uma análise de conteúdo sobre a booktuber Ju Cirqueira
(2023-02-10)
This research proposes to analyze the digital marketing strategies used by booktuber Ju Cirqueira in his Youtube videos to influence the consumption of digital books during the pandemic period from January to June 2020. ...
A (des)construção de Guilherme Boulos: análise das estratégias de branding utilizadas no Instagram do candidato nas eleições municipais de São Paulo em 2020
(2023-02-20)
The main objective of this research is to understand which were the branding strategies used by Guilherme Boulos' campaign on the social network Instagram in the elections for the São Paulo City Hall in 2020, which inaugurated ...
Produção editorial em educação midiática: Pare e Pense - projeto de combate à desinformação para jovens santamarienses
(Universidade Federal de Santa Maria, 2023-02-07)
The Stop and Think Project consists of creating a booklet to combat disinformation for 2nd year high school students from two public schools in Santa Maria - RS, as an experimental project for completing the Editorial ...
Projeto experimental: acessibilidade de publicações científicas digitais – boas práticas para pessoas autoras e gestoras
(2023-01-04)
This work aims to guide the adoption of good accessibility practices for people with disabilities in digital scientific publications through the creation of a digital book. For this, bibliographic research was carried out ...