A influência do pessoal da linha de frente (front office) na satisfação do cliente numa agência bancária

Abstract

The service companies have been suffering, in the last years deep modifications deriving from factors such as the globalization, competitiveness, technological progress and the consumer's new profile, more demanding and conscious about his rights. These factors had forced the service organizations to search for information about their customers' preferences, mainly, when it is about financial institutions that represent accelerated transformations in the market. The main objective of this work is to evaluate the interaction between the customer and the service providers with the purpose of proposing suggestions of improvement in the quality of services and to contribute with information that might be indeed useful, capable to trigger improvement actions in the level of bank agencies. So through a research of quantitative because they emphasize the casual relationship between variables and not processes. The investigation is intentionally inserted in a structure of free value. The results showed that l general the customers are satisfied with services provided by the bank agency. On the other hand, we can see the difference when compared the employees' perception with the customers, for example, about the patience and objectivity ", the employees affirm that 25,0% of customers are satisfied, while the customers' perception, related to satisfaction is 35,0%. Therefore, the employees of front line interact directly with customers, but, they don't get to notice this satisfaction.