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Campanha para o programa jovens talentos da AIESEC Santa Maria sob uma perspectiva de convergência em rede social
(Universidade Federal de Santa Maria, 2015-05-22)
The new consumers concept is giving to people the power to participate in the brand equity's formation, also being an influence to the other's buying decision process. First, an organization must understand its purpose, ...
O music branding em colaboração com o audiovisual nas novas mídias
(Universidade Federal de Santa Maria, 2015)
This study aims to contribute to the understanding of the use of sound resources in the media (focusing on advertisement and new commercial models of television and internet), based on the power of sound - especially with ...
Na parceria: um filme sobre um filme
(Universidade Federal de Santa Maria, 2015-12)
This experimental project has the general objective able to produce a film addressing the lack of focus as a theme and use the breaking of the fourth wall as a narrative feature. For this, initially, in a first theoretical ...
O jogo na vida: um estudo sobre Gamification e suas diferentes aplicações
(Universidade Federal de Santa Maria, 2015-12-17)
Games are part of our society. Usually, there is a specific time and placeforthem,in a way to distract us from our labour. We play to entertain ourselves, to have fun.But what happens when games trespass its predetermined ...
Corpo a corpo: percepções sobre os corpos femininos na mídia, na sociedade e no cotidiano
(Universidade Federal de Santa Maria, 2015-12-12)
This experimental projetc presents an study onthe current representarion of the female body in media. Based on the principal that the body is a cultural construction, we long for understanding how the social cultural ...
“Do necessário ao extraordinário”: uma análise sobre consumo por parte de donas de casa moradoras do bairro Urlândia – Santa Maria
(Universidade Federal de Santa Maria, 2015-12-17)
We are bombarded by stimuli that provoke our distinction‟s desires. This way, over the years, luxury has always been present in our imagination, but with the advancement of the industrial revolution and globalization the ...
Leitores e escritores de fanfics de Harry Potter: uma observação através do site Fanfiction.Net
(Universidade Federal de Santa Maria, 2015-12)
This study aims to present a theoretical presentation and a practical understanding of the reader/writer profile from the Harry Potter saga fans perspective, that publish and read fanfics in portuguese on the Fanfiction.Net ...
As estratégias de comunicação na construção do imaginário da marca Ray Ban
(Universidade Federal de Santa Maria, 2015-12-18)
This paper studies the communication strategies of the brand Ray Ban and its role in building the imaginary brand, through cartographic perspective. The focus of this analysis is the imaginary plateaus brand and communication. ...
Nas redes e nas ruas: vida coletiva, o Fora do Eixo e a Mídia Ninja
(Universidade Federal de Santa Maria, 2015-12-17)
The study aims to understand the practices, organizational processes and life of Mídia Ninja, and consequently of the Fora do Eixo, social movements in network that are building a common management through collective action, ...
Por que tão bundinhas? Enquadramentos das campanhas "antidrogas" nas décadas de 1980, 1990, 2000 e 2010
(Universidade Federal de Santa Maria, 2015-12)
Observing the placement of the Brazilian anti-drug campaigns, we noticed a predominance today of the US model of trying to curb the drugs. Considering the media responsibility, we conducted a survey that could speak about ...