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Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
Estudo da comunicação interna em shopping centers fora do mercado das capitais
(Universidade Federal de Santa Maria, 2018-12-03)
This Project has as theme the internal comunication in shopping centers, where the case studies are the Royal Plaza Shopping (Santa Maria) and the BellaCittá Shopping Center (Passo Fundo). Throught the participant observation ...
Método de configuração de imagem: outros olhares
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing ...
Estratégias de comunicação digital: estudos de caso da Monama Orgânicos e Gabriela Pugliesi no Instagram
(Universidade Federal de Santa Maria, 2014-12-10)
The ambience of the internet enables, by mobile devices, new forms of relationships between individuals, organizations and their publics. This new context requires the use of digital communication strategies as a competitive ...
Para além de um hobby: estratégias comunicacionais de uma editora de blog de moda em mídias digitais
(Universidade Federal de Santa Maria, 2014-12)
By reason of sharing content facilitated by new technologies, it becomes increasingly attractive to those who write in online platforms, it becomes increasingly attractive the professionalization of the productions performed ...
Comunicação em mídias digitais: estratégias comunicacionais empreendidas pela Samarco Mineradora no contexto da crise de Mariana
(Universidade Federal de Santa Maria, 2016-11-28)
Crises are increasingly common in the digital environment, particularly by the fact that all companies want to be present, but not all are actually prepared to work through digital media. Given this context, this work has ...