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Estratégias de comunicação digital: estudos de caso da Monama Orgânicos e Gabriela Pugliesi no Instagram
(Universidade Federal de Santa Maria, 2014-12-10)
The ambience of the internet enables, by mobile devices, new forms of relationships between individuals, organizations and their publics. This new context requires the use of digital communication strategies as a competitive ...
Campanha “Aécio Neves Presidente”: estratégias comunicacionais utilizadas na fanpage do candidato
(Universidade Federal de Santa Maria, 2014)
This work seeks to analyze the communication strategies used by Aécio Neves on his official Facebook page during his election campaign in 2014. For this, it was used the analysis of the content which included thirty-two ...
Para além de um hobby: estratégias comunicacionais de uma editora de blog de moda em mídias digitais
(Universidade Federal de Santa Maria, 2014-12)
By reason of sharing content facilitated by new technologies, it becomes increasingly attractive to those who write in online platforms, it becomes increasingly attractive the professionalization of the productions performed ...