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Método de configuração de imagem: outros olhares
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing ...
Empresas familiares: comunicação, cultura e identidade organizacional
(Universidade Federal de Santa Maria, 2015)
This paper intended to study the challenges of communicating the organizational culture of family businesses from a case study in Superauto company of Santa Maria-RS, that has a family leadership, due to its hierarchical ...
Ações de relações públicas para a inclusão das pessoas com deficiência no âmbito organizacional
(Universidade Federal de Santa Maria, 2015)
This monograph aims to suggest Public Relations actions for including disabled people in the organizational context, because the main function of the Public Relations professional is to think strategically on the public ...
A comunicação interna no gerenciamento de crise da Petrobras
(Universidade Federal de Santa Maria, 2015-12-15)
Internal communication is no longer a secondary activity and became a powerful strategic tool in the communication process. The efficiency of an internal communication causes employees to commit to the objectives and goals ...