Os objetivos de endomarketing e a ISO 15189 na gestão de laboratórios clínicos

Abstract

This study presents a proposal with internal marketing objectives in the management of clinical laboratories that can be used in the deployment and development of quality management system according to ISO 15189 and appropriate for the purpose of accreditation of these laboratories in organisms that provide recognition. The Proposal for internal marketing objectives for the development of appropriate quality management system and according to ABNT NBR NM ISO 15189-medical laboratories-particular requirements for quality and competence was the general objective in this work. To this end, the present study addressed the situation of international accreditation system scenarios, management systems, internal marketing and organizational culture. Also examined the relationship between the ISO 15189 and the RDC from ANVISA 302 technical regulation establishing management, technical requirements and mandatory. In the results, the search brought the accreditation data interpretation in a number of countries that are in the area. In the central instrument of research were obtained subsidies of a certain group of clinical laboratories located in a city average of Rio Grande do Sul-Brazil, which reported through replies to a questionnaire, particularities and reality Lab's own management and internal marketing use. The methodology was classified as exploratory. The proposed objectives serve as the basis for a laboratory use them as boosters in the management, internal marketing and internal awareness of purpose goals believed.