Inovação como estratégia competitiva nas organizações de serviços da região central, RS: com base em sistema de medição de desempenho

Abstract

The present study aims to examine innovation through performance measurement for value creation in business services. For this, we intend to use data service organizations as a basis for determining the indicators best suited for this segment of activity. The study is centered in service organizations located in the city of Santa Maria , RS. The organizations were chosen due to the city being referred to as "University City" is located where a large concentration of college students. Therefore, we sought through the survey research literature on theoretical models and indicators used the technique of questionnaire to collect data. The research in question is classified as descriptive as to objectives, with the aim of describing the indicators used in service organizations. Through the study the proposed models of performance measurement and comparison showing the differences and similarities between the various models. Based on this information aims to disseminate concepts and practices of performance measurement indicators using appropriate measures for organizational analysis . This research is directed service organizations for the purpose of enabling managers in pursuit of sustainable growth by improving the competitive position and reduce the vulnerability of stay in the market. Research has shown the relationship between organizational practices and use of indicators. Regarding the results showed that organizations consider important the use of performance indicators, especially the dimensions customers and employees. Finally, the conclusion of the results emphasize that enable performance measurement, identification of innovation strategies , considering trends and opportunities designed to ensure the creation of value for the customer.