Consumo e subculturas juvenis: um estudo sobre as práticas de consumo dos fãs de K-Pop no Brasil

Abstract

The media products‟ globalization provided by current Technologies has made that foreigners cultures were presented to new people, seeking new admirers of certain objects. Internet, one of the main media outlets mowadays, is growing in Brazil, causing users of these way to use more this tool that gathers a majority of admirers of new contents from distant countries, such as the K-Pop, or Korean Pop, South Korean‟s music genre that covers a lot of music styles inside the same category. K-pop has taken global proportions using the internet, conquering fans all around the world, including Brazil, turning Brazilian K-Poppers (the fandom of the genre) included inside a foreigner subculture. This academic work has the purpose to analyze the consumer relationship of Brazilian K-Pop fan with the Korean‟s music genre subculture and verify any type of activity characterized as part of fandom culture. To execute the Project it was used a theoretical framework which would address questions about cultural and media consumption, youth subcultures, ciberculture, music and K-Pop. An online questionnaire developed in the Google Docs platform was applied with 303 respondents, making it possible to conclude that the Brazilian fan of the genre is active on the internet, consume without making major interventions in media products and absorb various features of both the Korean culture as the K-Pop subculture.