A importância das ações sociais como fator de motivação nas organizações

Abstract

The wide spread of information in the present world leads enterprises to a strong competition. With this, they need to seek out new forms of differentiation. The present article has the purpose of showing the importance of practice of the social responsibility by the enterprises and of the release of its social activities through the social balance. The paper was accomplished from the researches and readings of articles of representative personalities of the theme, as well as a complement was achieved, in association with a financial institution, a survey of social actions of which this institution joins. It is observed that there is a movement even bigger of enterprises in the sense of shouldering responsibilities in relation to their employees, customers, stockists, stockholders, to the community where they proceed and from the environment. Besides that, the social proceedings grow in importance in the decision process of purchase, at the moment that the consumers are more attentive to the citizen degree which that product or service represents.