A construção do ícone de moda: Gisele Bündchen no editorial da revista Vogue Brasil, edição especial de 40 anos da revista e 20 de carreira da modelo

Abstract

This present work has as main theme understand how aesthetically the Magazine Vogue Brasil builds the model Gisele Bündchen as a fashion icon in the photos’s editorial of the special edition 40 year anniversary of the magazine and 20-year career model. Our general objective aims to understand this construction icon, while the specific objectives aim to analyze the aesthetics of the photographs that make up the editorial. Search also to understand the space granted to the model to the realization this photo shoot and identify the signs present in photos’s editorial and thus build a sense path to understand how the Vogue builds the icon using the methodology proposed by Roland Barthes (1990). The choice by analyzing the Vogue Brazil this study applies to know that this is the largest fashion magazine in the country and is between the five most influential in the world. Beyond that, the special edition of its anniversary resulted in record sales and has become a collector's item. Moreover, we were curious about how the magazine sets the fashion icon that is Gisele Bündchen, primarily through of the editorial constructing perceptions of her life. Theoretically we base precepts on principles of imaginary beauty and body, concepts about standards of beauty, fashion consumption linked to lifestyle and magazine journalism, and specifically of fashion. Thus, we see that Vogue Brazil builds the model as someone powerful to have the large space in the editorial of the magazine and the theme of the photo shoot is about life and beliefs of Gisele Bündchen.