Método de configuração de imagem: outros olhares

Abstract

This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing that arrange the process and reduce the usability by the communication managers, with the purpose of actualize this process like an organizational strategic tool, for medium and small business. The specific goals are the review of the image method proposed by De Toni (2009); measure the deficits and facilities of this method; introduce a new matrix and the validation of the suggested matrix. The methodology used was bibliographical, exploratory and experimental. The theoretical foundation of this project, aims to get a better view for the interpretation of data. Authors were study to ground the concept of organizational communication, image auditing and its assertions. As a result from this study, it was infer that the matrix stated cure the difficulties encountered in the Image Configuration Method by De Toni (2009). The methodology offer audit for the perception of publics of an organization and can be used as a strategic tool by managers of medium and small business, in a systemic and insightful way.