Puro Assalto: a construção do desenho de direção de arte de um fashion film sobre a moda punk

Abstract

This project aims to build the art direction’s design of a fashion film to rescue the modelism of original punk costumes with current resignifications in an experimental way. Therefore, this work was submitted to a dual methodology, where the first part involved a theoretical discussion of bibliographic and documentary content about the history of punk and the main contributions of Cultural Studies to the field and the concepts of culture (WILLIAMS, 1958 ; 1979), subculture and counterculture, style, movement (HEBDIGE, 2002; RONSINI, 2007; FREIRE FILHO, 2005) and fashion (BARNARD, 2003; CRANE 2006). The second part, used the methodological process of audiovisual project proposed by Zettl (2017) and Rodrigues (2007), complemented by the definitions of the production designer role by Carpinteira (2011) and Lobrutto (2002) and fashion film by Mijovic (2013 ) and Martin (2015). The continuous and evolutionary contact with the situation under study, allowed us to carry out a cause and effect relationship with the creation of connections and analogies between the stages of script, preparation and pre-production of a film piece called "Mãos ao alto"