Buscar
Itens para a visualização no momento 11-13 of 13
O papel dos influenciadores de internacionalização no desempenho internacional das empresas de base tecnológica
(Universidade Federal de Santa Maria, 2016-05-23)
Given the constant need for change, innovation generated by technology-based companies are able to make changes and efficient business models in increasingly insecure markets. At the same time, the context in which the ...
Intersecções entre as capacidades de marketing, os tipos estratégicos e o grau de internacionalização de empresas multinacionais brasileiras
(Universidade Federal de Santa Maria, 2021-09-09)
Given the new market dynamics associated with the movement of economic integration between different markets pronounced by globalization, understanding how companies operate strategically in the competitive market becomes ...
Internacionalização de empresas em redes horizontais: uma análise a partir do Projeto Setorial Integrado Wines from Brazil
(Universidade Federal de Santa Maria, 2009-01-06)
Internationalization strategies and networks associations are becoming a way face the new global situation. In order to better understand the internationalization process, considering interorganizational relationships in ...