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Valor da marca e desempenho financeiro: desenvolvimento de um experimento quase natural no contexto norte-americano
(Universidade Federal de Santa Maria, 2021-11-26)
Brands are important intangible assets capable of significantly impacting a firm's performance, so building and managing brand equity has become a priority for companies of all sizes, across a variety of industries and ...
Análise das ações estratégicas da Booking Holdings sob a ótica da responsabilidade social corporativa e dos objetivos de desenvolvimento sustentável
(Universidade Federal de Santa Maria, 2023-04-25)
There is less than a decade left for the 2030 Agenda of the Sustainable Development Goals (SDGs) to end and they are far from being achieved, they have become even more distant with the COVID-19 pandemic. The 2030 Agenda ...