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O papel do guanxi na superação da distância psíquica e o impacto na performance exportadora
(Universidade Federal de Santa Maria, 2022-02-24)
With the general objective of analyzing how guanxi can minimize the psychic distance barriers that impact the export performance between Brazil and China. The study was guided by the following specific objectives: To verify ...
Superando a liability of outsidership na china: a experiência das empresas brasileiras no desenvolvimento do guanxi
(Universidade Federal de Santa Maria, 2013-03-01)
In light of the discussions about the internationalization of firms and the challenges inherent in this process, several theories emerged seeking to understand the
critical factors for the
success of ...