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Estratégias discursivas no Programa Profissão Repórter: os sentidos de cidadania aquém e além do discurso
(Universidade Federal de Santa Maria, 2018-04-13)
Based on the assumption that the media are a field aimed at producing forms of making individuals’ citizenship into discourse, we perceive that the notions of citizenship are generally associated to the electoral period, ...
As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...
Estratégias de visibilidade e de legitimação no ambiente da ecologia midiática: o ethos discursivo do professor universitário youtuber
(Universidade Federal de Santa Maria, 2021-03-29)
With the current crisis of legitimacy of the great narratives of modernity (LYOTARD, 2015 [1979]), in which the reorganization of secular values and traditions is observed, as well as the fusion of the public and private ...
Riso sagrado: a comicidade como estratégia discursiva na midiatização da religião
(Universidade Federal de Santa Maria, 2022-04-28)
The research deals with comicity as a discursive strategy in Christianity, pointing to an intensification of the presence of humour and laughter in religious environments. This intensification is understood as a phenomenon ...
A temática LGBTQIA+ como estratégia discursiva na comunicação da Avon Brasil
(Universidade Federal de Santa Maria, 2022-10-10)
Diversity is an emblem of contemporaneity triggered by movements driven, considerably, by
capitalism, the market and globalization, whose reflexes are for the construction of modern
identities. In the midst of this, the ...
A construção do #elenão: circulação, circuitos e estratégias discursivas
(Universidade Federal de Santa Maria, 2023-04-24)
We depart from the context that societies are in midiatization (VERÓN, 1997; GOMES, 2017;
FAUSTO NETO, 2008; 2018; BRAGA, 2012, 2017b), an ongoing process and, therefore, not
finalized. In this scenario of complex social ...