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Estratégias comunicacionais no contexto de crise: os contratos de comunicação da Petrobras, O Globo e Planalto em mídias digitais
(Universidade Federal de Santa Maria, 2016-09-12)
In a crisis context, in which the facts visibility increases, communication has an even more important function, in the sense of contribution to the reputation of organizations. In the presence of this conjuncture, this ...
Estratégias de visibilidade e de legitimação no ambiente da ecologia midiática: o ethos discursivo do professor universitário youtuber
(Universidade Federal de Santa Maria, 2021-03-29)
With the current crisis of legitimacy of the great narratives of modernity (LYOTARD, 2015 [1979]), in which the reorganization of secular values and traditions is observed, as well as the fusion of the public and private ...
Riso sagrado: a comicidade como estratégia discursiva na midiatização da religião
(Universidade Federal de Santa Maria, 2022-04-28)
The research deals with comicity as a discursive strategy in Christianity, pointing to an intensification of the presence of humour and laughter in religious environments. This intensification is understood as a phenomenon ...
Midiatização e identidade transfronteiriça: análise de relações dialógicas das canções de Chito de Mello
(Universidade Federal de Santa Maria, 2022-06-30)
This thesis proposes that the updating of the cross-border identity, which expresses the work of the musician Chito de Mello, is predominantly modulated by the platina sonority in portuñol to establish an inquiry of ...
Degradês de conectividade: infraestrutura de internet e desigualdades territoriais da midiatização
(Universidade Federal de Santa Maria, 2023-03-27)
The infrastructure of the Internet is the theme of this thesis. We highlight its social aspects,
especially the characteristics and inequalities of its infrastructure as a conditioning factor of the
mediatization process. ...
A construção do #elenão: circulação, circuitos e estratégias discursivas
(Universidade Federal de Santa Maria, 2023-04-24)
We depart from the context that societies are in midiatization (VERÓN, 1997; GOMES, 2017;
FAUSTO NETO, 2008; 2018; BRAGA, 2012, 2017b), an ongoing process and, therefore, not
finalized. In this scenario of complex social ...
Midiatização e sentidos coloniais e decoloniais sobre a Zona Franca de Manaus nos discursos jornalísticos
(Universidade Federal de Santa Maria, 2023-03-30)
Since the 1970s, the electronics sector of the Industrial Pole and Manaus, located in
the Manaus Free Trade Zone, has contributed to the growth of the local and national
media communication environment, through the ...
O telejornalismo em midiatização: estratégias discursivas de legitimação de telejornais brasileiros no ecossistema midiático contemporâneo
(Universidade Federal de Santa Maria, 2022-09-15)
The present doctoral thesis addresses the television journalism in mediatization, recognizing
the centrality that television still occupies, especially in the coverage of major events
(BECKER, et al., 2018). Considering ...