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"Critico a publicidade e vivo dela": Cartografia de movimentos contra-hegemônicos internos ao campo da publicidade
(Universidade Federal de Santa Maria, 2024-02-28)
This thesis is focused on the field of advertising, especially analyzing the behavior of
advertising professionals who strain their own space to review certain practices that do not
dialogue with the spirit of contemporary ...
"Desconectar para reconectar": uma etnografia sobre o fenômeno do detox digital
(Universidade Federal de Santa Maria, 2024-04-09)
In a highly connected world, digital technologies and media are present in various aspects of
daily life. Devices like smartphones and digital platforms now integrate areas such as work,
leisure, and socialization with ...
Storytelling e sua relação com o engajamento de stakeholders: um experimento no contexto de uma instituição pública de ensino
(Universidade Federal de Santa Maria, 2024-03-25)
This work aims to analyze the relationship between the use of storytelling technique and engagement of stakeholders in a public organization. The research is classified as causal and quantitative, using experimental research ...