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Reflexões sobre o desenvolvimento a partir do NVivo: as práticas comunicacionais e o desenvolvimento rural na 4ª Colônia
(Universidade Federal de Santa Maria, 2017-12-12)
This experimental project seeks, through the software for qualitative research NVivo, to map how the communication flows and relationships influence the rural development in the 4ª Colônia of Italian and German Immigration. ...
Jornalismo no cenário político: uma análise de publicações dos jornais Folha de São Paulo e O Globo sobre a Lei Rouanet durante as eleições presidenciais de 2018
(Universidade Federal de Santa Maria, 2021-08-17)
During the 2018 Brazilian presidential elections, the media reported on several topics in order to provide their readers/receivers with the necessary material so that they could, from the analysis of information, develop ...
Marketing de experiência em eventos: uma perspectiva da ação dos profissionais de relações públicas atuantes no Mercado.
(Universidade Federal de Santa Maria, 2022-08-08)
This research addresses the perception of Public Relations professionals
regarding the theme of Marketing Experiences in Events. For its development, a
qualitative approach by exploratory study was proposed. It is relevant ...
Princípios e perspectivas de acessibilidade em relação às cores: um guia de boas práticas sobre daltonismo para profissionais da indústria criativa
(Universidade Federal de Santa Maria, 2021)
This experimental project aims to identify inclusion and accessibility perspectives for people with color vision deficiency, whether congenital or acquired, in projects and communication products, considering the context ...
Projeto experimental trajetórias: sempre há uma história a mais para ser contada. Uma campanha de sensibilização para o Lar Vila Itagiba
(Universidade Federal de Santa Maria, 2019-12-04)
This experimental project was inspired on using the practice of Public Relations as a transformative tool in society, enabling interpersonal communications amongst people who are driven by social good. Our research goal ...
Dossiê sobre a organização de um audiovisual da disciplina de assessoria de relações públicas FACOS/UFSM
(Universidade Federal de Santa Maria, 2017-12-12)
This paper aims reflect on the role and the importance of the Public Relations Consultancy, from an audiovisual in an institutional perspective. In order to achieve this the trajectory of the subject was analyzed, participant ...
Mulheres, periferias e a desigualdade de gênero: uma análise de conteúdo do documentário "Sozinhas"
(Universidade Federal de Santa Maria, 2020)
This course conclusion work has as objective of researching, to reflect on how gender inequalities and their consequences are perceived in the rural scope, having western Santa Catarina as the place of study. The qualitative ...
Estratégias comunicacionais para cantoras negras no Brasil: um olhar sobre o Instagram da IZA
(Universidade Federal de Santa Maria, 2022)
This work presents a study on communication advice for black singers in Brazil, thinking about the media as a whole, but focusing on communication strategies in digital social networks, especially Instagram. To achieve our ...
Diplomacia Pública no blog Be Brasil
(Universidade Federal de Santa Maria, 2019-11-18)
Public diplomacy is a field of study that intersects several areas, including public relations. International public relations deals with a nation's relationship with global audiences and public diplomacy is the nation's ...
Velcro seguro: o guia de saúde sexual para mulheres lésbicas e bissexuais com vulva
(Universidade Federal de Santa Maria, 2019-12)
This experimental project aims to develop a sexual health informational material for lesbian and bisexual women. The material was developed in the format of a fanzine, as a sexual health guide. Aspects such as transmission ...