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Aplicações semióticas em publicações impressas em face à seletividade do público
(Universidade Federal de Santa Maria, 2016-12-15)
This paper aims at discussing semiotics in printed publications, in view of the selectivity of its audience. In view of the need to create editorial products that amplify semiotic reflections both in terms of expression ...
A propaganda está de mudança: uma reflexão sobre o habitus publicitário na geração z
(Universidade Federal de Santa Maria, 2021)
Revisiting the evolutionary history of advertising, we realize that our profession was built from the realization of predetermined practices and concepts. Generations of advertisers and advertisers ended up entering the ...