Narrativas sobre maternidade e carreira no Instagram

Abstract

This paper is the result of the final project for the post-graduation program on Gender Studies. It aims to assess how narratives on motherhood and career featured on social media, specifically Instagram, strain the assumptions of patriarchal motherhood. The study is exploratory and qualitative in nature and was conducted through non-participant observation. Publications on the Instagram pages "Filhos no Currículo" and "Maternidade nas Empresas" were used for data collection. As a result of the analyses, even though there is a questioning of the lack of space given to mothers in the job market, these narratives often end up making use of the very assumptions of patriarchal motherhood to redirect the social value of women strictly as caregivers.