O empreendedorismo feminino: a diversidade e inclusão como alicerce da equidade de gênero

Abstract

Sorority and otherness can sometimes influence female entrepreneurship. It can happen due to social barriers that women have more than men. It develops a genuine desire to improve their business through social responsibility. In the tangle of sustainability possibilities, the will may also be to empower other women. To make this mission possible, we propose to use a digital platform as a beneficial instrument for female entrepreneurship. In this context, Instagram stands out since it is a digital social network with consultative and educational possibilities. A profile can be an effective channel to educate and share knowledge and information with followers, especially when addressing aspects of social responsibility such as diversity and inclusion. Given the above, we established our problem, which asks how to assist women entrepreneurs who wish to be socially responsible in their business with diversity and inclusion. Paying exceptional attention to gender diversity, we aim to develop for female entrepreneurship an accessible tool for consultation, education, and social justice regarding gender diversity. Specifically, we aim to 1) reflect on female entrepreneurship; 2) understand the linkages between diversity and inclusion, especially gender diversity, and female entrepreneurship; and 3) provide female entrepreneurs with a digital platform for consultation and education on diversity and inclusion. To support the creation of the profile on the digital platform, a literature review was conducted on relevant topics such as gender, female entrepreneurship, diversity and inclusion, and digital platforms. From these reviews, the educational profile @loba.inclusiva was established on Instagram.