Análise de viabilidade de expansão empresarial no segmento de energia solar fotovoltaica através de um plano de negócios

Abstract

This work presents a business plan for the expansion of a residential air conditioning and security company into the solar energy sector. With its headquarters designed in the city of Horizontina, the company initially aims to exclusively serve the city in question. The structure of the plan follows a consolidated script, including market analysis focused on customers, competitors and suppliers, a marketing plan with an emphasis on the 4 Ps, an operational plan detailing the functioning of the business and a financial plan estimating costs and revenues, as well as feasibility analysis. The study was based on bibliographical sources and research at companies in the sector. The results indicate that, if expanded, the company must operate with a different National Registry of Legal Entities to take advantage of sector-specific tax benefits. The marketing and operational plan was presented as fundamental to business efficiency, while the financial results revealed profitable scenarios in the realistic and optimistic cases, but pointed out that, in the pessimistic scenario, the company would not be financially viable without strategies to increase demand. This context highlights the importance of flexible approaches and innovative solutions to ensure the success of solar companies.