Valorização de atributos de desenvolvimento sustentável em empreendimentos habitacionais no RS

Abstract

Construction is responsible for transforming the natural environment into the built environment. The built environment has big environmental impacts. In the quest to minimize these impacts, the concept of sustainable construction and the growing demand for green market products have emerged. But, it is necessary to recognize the sustainable user and investigate the value of green products in the construction sector. This study quest create knowledge about residents in four different cities in Rio Grande do Sul about presence of sustainable development attributes in buildings typology multifamily housing, in order to understand whether, at the time of the purchase decision, they consider these built-in attributes as determining factors in their choice. The method is based on the application of a questionnaire to the population and interviews with professionals in the construction sector, responsible for the development of seven housing projects analyzed in the research. As a result, it was observed that sustainable attributes are not considered determinant at the time of choice. The interviewees pointed out the area of the property, number of rooms, neighborhood and position of the housing unit in relation to the sun as determining factors. Also, as for pricing, the determining factor is the finishing materials. Among the items considered sustainable, the most valued were those that provide a reduction in water and energy consumption. It is concluded that, for the group studied, there is still no perception of the importance of civil construction for environmental sustainability..