Ciclo lunar: o processo de construção da Revista Luna, uma publicação colaborativa no Instagram

Abstract

This experimental project follows the process of building Revista Luna, a collaborative publication created entirely by women, whose publication platform is Instagram. The objective of this work is to plan and produce the pilot edition of Luna magazine, in a collaborative way on the Instagram platform, in order to make it accessible, expanding its reach, and to serve as a vehicle for the dissemination of knowledge produced by women. Among the specific objectives are: Study the relationship between print and digital magazines; Analyze existing magazines on Instagram and understand the platform's potential and limitations; Create the magazine's editorial and graphic design for Instagram; Produce and broadcast graphic and audiovisual pieces in the magazine's profile; Analyze Luna's Instagram profile metrics. In order to understand what constitutes a magazine and whether it could be supported by a social network, we carried out a study on the characteristics of print and digital magazines, supported by the concepts of Ali (2009), Scalzo (2011), Benetti (2013), Caldwell and Zappaterra (2014), Dourado (2013) and Palacios (2002). In addition, this report presents Luna's design and production stages, with an emphasis on editorial design and production, highlighting mission; goals; public of interest; definition of sections and guidelines; contact with collaborators; and proofreading, and in graphic design, presenting typographic choices; graphic elements; color palette; and the diagramming process. We also emphasize that the accessibility resources used are described throughout the process, since they were thought from the beginning of production. Finally, we bring an analysis of quantitative and qualitative data, metrics and Luna's results on Instagram as a way to demonstrate the success of the project.