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O fenômeno do Astroturfing segundo líderes de opinião das relações públicas brasileiras
(Universidade Federal de Santa Maria, 2021-08-17)
This paper addresses the perception of Public Relations professionals in Brazil regarding the Astroturfing phenomenon, for this reason, a qualitative approach was proposed through exploratory research. The relational ...
Jornalismo no cenário político: uma análise de publicações dos jornais Folha de São Paulo e O Globo sobre a Lei Rouanet durante as eleições presidenciais de 2018
(Universidade Federal de Santa Maria, 2021-08-17)
During the 2018 Brazilian presidential elections, the media reported on several topics in order to provide their readers/receivers with the necessary material so that they could, from the analysis of information, develop ...
Diplomacia Pública no blog Be Brasil
(Universidade Federal de Santa Maria, 2019-11-18)
Public diplomacy is a field of study that intersects several areas, including public relations. International public relations deals with a nation's relationship with global audiences and public diplomacy is the nation's ...
Comunicação para o Agronegócio: Estratégias e Perspectivas profissionais no Rio Grande do Sul
(Universidade Federal de Santa Maria, 2023-12-05)
This present work explores the theme of communication in the agribusiness sector in the state of Rio Grande do Sul. Its main objective is to understand the strategies employed by communication professionals in agribusiness ...
Comunicação, raça e classe: um olhar das relações públicas para as campanhas de moda da arezzo e c&a
(Universidade Federal de Santa Maria, 2023-12-05)
The present work aims to analyze how the advertising campaigns of the C&A and Arezzo brands construct narratives about race and class, reflecting on their brand positioning. To achieve this purpose, we conducted theoretical ...