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Uma abordagem meta-heurística para o problema de marketing direto considerando o canibalismo entre produtos
(Universidade Federal de Santa Maria, 2018-01-24)
In recent years, due to technological advances, it is possible to form considerable
databases with complete customer information, facilitating the process of segmentation and
individualization in a promotion campaign. ...
Bem-estar no trabalho e síndrome de Burnout: análise de faces opostas no cotidiano de servidores penitenciários gaúchos
(Universidade Federal de Santa Maria, 2018-02-15)
Correctional officers habitually experience a wide range of emotions, since they work in stressful environments, such as The Superintendency of Rio Grande do Sul Department of Corrections (SUSEPE). The work atmosphere in ...
Modelo de gestão de compras em institutos de pesquisa
(Universidade Federal de Santa Maria, 2018-12-14)
Universities and research institutes are agents that work to promote national socioeconomic development, through research that empowers human resources, produces and disseminates knowledge. In this context, the relationships ...
Turismo e sustentabilidade: experiências turísticas memoráveis e práticas sustentáveis
(Universidade Federal de Santa Maria, 2018-04-19)
This work had as its main objective to analyze the possible relation between memorable tourist experiences and sustainable practices. To better understand the content, a theoretical review was made on: tourism and ...
Investigando a influência das recomendações de produtos online no processo de decisão de compra sob a perspectiva Neuro-IS
(Universidade Federal de Santa Maria, 2018-03-01)
In the face of the emergence of new technologies that have provided dynamism to the interaction between client and company, new business opportunities are developed, modifying the way consumers act, especially with regard ...
A internacionalização do setor vitivinícola no Rio Grande do Sul: uma análise sob a lente teórica da visão baseada em recursos
(Universidade Federal de Santa Maria, 2018-03-01)
In recent years the attention of several economic sectors in Brazil has strengthened towards the foreign market. Internationalization has received notoriety as an important strategic challenge faced by companies in facing ...
Educação para a sustentabilidade na gestão estratégica de universidades comunitárias
(Universidade Federal de Santa Maria, 2018-05-10)
Sustainability is present in the university within the different systems that coexist there, being increasingly taken into account for the actions of teaching, research, extension and university management. Therefore, it ...
Características empreendedoras de gestores chefes de departamento diante da concepção de uma universidade empreendedora
(Universidade Federal de Santa Maria, 2018-06-18)
Universities, natural sources of knowledge generation, have, in the world, the important function of economic and social development and thus be called Entrepreneurial University (UE). Given this, the entrepreneurial ...
Valores da economia solidária e suas implicações no estabecimento dos vínculos organizacionais e sociais
(Universidade Federal de Santa Maria, 2018-02-07)
This paper has as general objective to analyze the relations between the values attributed to the solidarity economy and the establishment of the organizational and social linkages in the perspective of the workers of ...
A influência das capacidades dinâmicas de inovação de serviços no desempenho de startups brasileiras
(Universidade Federal de Santa Maria, 2018-02-27)
One of the oldest and recurring dilemmas in the academic context of economic and
strategic management, and which motivates research in the most renowned
institutions around the globe, is the understanding of the ...